Witz Communications Launches PR Podcast to Uncover What Tech Journalists Want


WitzEnd Podcast series showcases informative discussions with today’s leading B2B tech reporters

RESEARCH TRIANGLE PARK, NC, and OAKLAND, CALIF. – 5/15/17 – B2B tech PR firm, Witz Communications, has launched the WitzEnd Podcast series on ITunes to share PR and new media insights from renowned tech journalists, editors and publishers.


Each month, WitzEnd will feature an interview with a prominent new voice in the tech and business media. The series aims to uncover the best ways to work with modern tech media and learn how new media is shaping how PR works. WitzEnd Co-Host and Witz Communications Chief Strategy Officer Rich Williams, believes the new show is a great way to better understand the preferences of tech journalists and publications.


“The podcast series’ intention is to uncover the what, the why and the how for building good relationships with tech media influencers. It’s a slightly awkward, sometimes funny and often insightful podcast that finally turns the tables on key reporters,” said Williams.


From years of experience to new to the industry, each host brings a unique perspective to every interview. Williams is joined each episode by Witz Communications Account Coordinator James Dohnert. The co-hosts hope that the varied levels of experience give PR professionals of every level a unique understanding of PR craft.


“We’re aiming to give every PR pro the know-how to pitch a reporter based on their unique needs. Whether you’re brand new to the industry or have years of experience like my co-host, I know you’ll get something out of the podcast,” adds Dohnert.


The first two podcast episodes are available on the Witz Communications website and iTunes. Episodes with SDxCentral Editor-in-Chief Sue Marek and Editorial Director/Associate Publisher of Lightwave & BTR Stephen Hardy can be downloaded now.


About Witz Communications

Witz Communications delivers integrated traditional PR, social media marketing and content creation for enterprises in the technology sector. We tell stories, shape the message and build brand awareness for companies in the telecom, security, IoT, data center, cloud and related industries. Connected + Engaged =Witz Communications. Find us on Twitter @WitzComm and on the internet at www.witzcommunications.com.


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