December 8, 2016

One of the reasons it’s so easy to indulge during the holidays is the bite size decadence of the party platters. Want a bite of a meal without the commitment? Just partake in an hors d’oeuvres, after all, it is the best of both worlds. Social media is dessert for compa...

December 5, 2016

It’s safe to say that my obsession with podcasts has gotten a little out of hand. My personal favorite are the true crime podcasts. Before you throw any judgement, true crime has become a legitimate pop culture phenomenon thanks to podcasts and shows like Serial, Makin...

November 15, 2016

The autonomous car industry is currently developing on two fronts: the tech front and the PR front. On the tech front, autonomous cars are perhaps less than 10 years away from realizing their full potential. For the PR side, they might be equally as far off if they’re...

November 10, 2016

For as long as I’ve been in the industry I’ve heard of complaints about certain analysts or analyst firms being ‘pay to play’. Let’s first define what we mean by that and then see if the issue holds water.

The idea that a company must buy a subscription or services from...

November 9, 2016

As we approach the end of the year, we all can get a little overwhelmed when trying to stay productive at work while Holiday activities start popping up—from Black Friday and Cyber Monday shopping to family Holiday feasts and New Year’s festivities. However, no matter...

November 8, 2016

Autonomous Cars are not just a hot topic, but represent a sea of change in social, technical and regulatory issues. Companies are joining the space in rapid succession and with each new player comes a flood of news. From automotive blogs to local newspapers, everyone i...

November 1, 2016

This article originally appeared on Entrepreneur.com  

Making sure your company’s PR efforts support the business’ goals is a constant grind. I wrote about this a couple of years ago but the insights are even more important today. Not only are there various responsibili...

August 23, 2016

As the summer season quickly winds down, it’s the time of year when marketing and PR professionals plan for their final 2016 PR and marketing push. The last four months of the year are often the busiest and most critical period for a company and thus for public relatio...

August 9, 2016

Summer is a great time to take a short pause and look at your business to see where things are working and where some things may need realignment. I think this is also true of your outreach programs including public relations, social media and analyst relations. Since...

The best way to get to know someone is to listen to them. Sounds simple, right? When it comes to the media, it’s not always that easy. At Engage PR we pride ourselves in our ability to build relationships with top media and providing our clients with insight into the l...

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