December 20, 2016

Yes, I know, curiosity killed the cat. But you’re not a cat so get a bit curious. We’re storytellers. We have to be able to tell compelling and interesting stories. Like it or not, very rarely is the information given to us by our clients interesting or compelling on f...

November 17, 2016

On the wall of our offices is a series of paintings. All are of a tree but each was painted by a different member of the team. Yes, wine was involved and that’s probably why some of the trees are a bit more abstract or are slightly over-concentrated with glitter. But t...

October 27, 2016

Social media is nuts. No other way to say it. People get on social media and say things, share things and post things they would never in a million years share with you in person. The upchuck of social media has given rise to a new cottage industry and a new group of c...

September 28, 2016

There are a million things I don’t know. For instance, I don’t know anything about wheat genome research, Pokémon Go, or Deep Magma Drilling. But I can read about all of these and learn things that might help me create a storyline that gets my clients included in a bro...

September 7, 2016

With anything, it’s easy to fall into patterns and schedules. We reach out to the reporters that we always talk with for a client on topics familiar to them and what they cover on a regular basis. That’s important to do; it’s the bread and butter of a tactical media an...

July 21, 2016

As PR professionals, we have a thousand things on our plate at once. We have to manage not only the workload, but the expectations of those that served up those priorities. Balancing what clients or our bosses want done, along with all the other things that have to be...

June 15, 2016

PR moves fast, faster than many of the companies we work with realize. It moves at the pace of industry trends, viral videos and random comments from influencers that shock the system. And to be successful, you have to have your listening ears on all of the time. I kno...

April 19, 2016

If you’re interested in a long, successful career in public relations, the key thing to remember is that you have to stay engaged. It is really easy to get complacent, to think you’ve “figured it out” and to take client and reporter relationships for granted. You need...

March 23, 2016

In any career, it’s easy to lose focus, especially if you’ve been in a job or on an account for a while. Things move from unfamiliar to familiar, from interesting to routine and you move from active to passive. The trouble is, good PR isn’t passive and needs to be much...

February 27, 2016

Understanding what matters most in PR is an ongoing, every day challenge. Why? Because to understand what matters most means you have to understand what matters most to each audience you serve and sometimes that can cause conflict. What I’m talking about is understandi...

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