March 20, 2018

Craig let us in on a little secret that he doesn’t read the whole press releases, but instead checks the headlines for news that affects change. He also feels that press releases seem to always fall flat and likes the ones that have taken a creative approach, but in th...

March 7, 2017

One of the challenges we face as PR professionals is finding stories that demonstrate how our clients’ executive teams think, and how that thinking drives the business forward. Too often, we get pushed to try and secure CEOs as experts on topics that aren’t credible. T...

January 3, 2017

How did we get here? Well, it's pretty simple. We wanted to expand the range and reach of our services by creating a team of like-minded PR people that are:

  • intellectually curious;

  • technology savvy;

  • competitively driven; and

  • understand how to shape a...

December 20, 2016

Yes, I know, curiosity killed the cat. But you’re not a cat so get a bit curious. We’re storytellers. We have to be able to tell compelling and interesting stories. Like it or not, very rarely is the information given to us by our clients interesting or compelling on f...

November 17, 2016

On the wall of our offices is a series of paintings. All are of a tree but each was painted by a different member of the team. Yes, wine was involved and that’s probably why some of the trees are a bit more abstract or are slightly over-concentrated with glitter. But t...

October 27, 2016

Social media is nuts. No other way to say it. People get on social media and say things, share things and post things they would never in a million years share with you in person. The upchuck of social media has given rise to a new cottage industry and a new group of c...

September 28, 2016

There are a million things I don’t know. For instance, I don’t know anything about wheat genome research, Pokémon Go, or Deep Magma Drilling. But I can read about all of these and learn things that might help me create a storyline that gets my clients included in a bro...

September 7, 2016

With anything, it’s easy to fall into patterns and schedules. We reach out to the reporters that we always talk with for a client on topics familiar to them and what they cover on a regular basis. That’s important to do; it’s the bread and butter of a tactical media an...

July 21, 2016

As PR professionals, we have a thousand things on our plate at once. We have to manage not only the workload, but the expectations of those that served up those priorities. Balancing what clients or our bosses want done, along with all the other things that have to be...

June 15, 2016

PR moves fast, faster than many of the companies we work with realize. It moves at the pace of industry trends, viral videos and random comments from influencers that shock the system. And to be successful, you have to have your listening ears on all of the time. I kno...

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