April 19, 2016

If you’re interested in a long, successful career in public relations, the key thing to remember is that you have to stay engaged. It is really easy to get complacent, to think you’ve “figured it out” and to take client and reporter relationships for granted. You need...

March 23, 2016

In any career, it’s easy to lose focus, especially if you’ve been in a job or on an account for a while. Things move from unfamiliar to familiar, from interesting to routine and you move from active to passive. The trouble is, good PR isn’t passive and needs to be much...

January 13, 2016

The days when PR folks were the “people pleasers” of the organization are over. Why? PR has evolved to become the voice of the company - helping set direction and foster understanding of the who, what, why, when and where of company news.  All within an environment whe...

December 1, 2015

One of the hardest jobs we have in PR is to find the story. Sometimes, the story is right there for everyone to see, other times it’s elusive. Sometimes we forget to look. We have all had times when we’re under deadline and a release has to get written and we just cran...

September 22, 2015

Most companies focus their communication efforts on the products they make and the services they offer. That makes sense as it’s these things that drive revenue and growth. However, in PR, that’s only part of the story that can be told. In my last blog, I wrote about c...

September 11, 2015

Good stories just don’t happen. Like an engine, they need multiple components to work together in order to make something happen. The engine in your car doesn’t run on gasoline alone, it takes oil, coolant and a spark to get things started.  Just like a story.

Stories n...

March 6, 2014

Over the past 20 years, I’ve developed a thick skin. The extra layers of epidermis include scar tissue from internal battles of messaging, PR campaigns that went really well and off the rails, executive scandals, volcano eruptions and a host of other programs that--bec...

February 12, 2014

Social networking is everywhere. You can use it to book a reservation, review a restaurant, ogle at a friend’s vacation photos, find out who’s writing about what, interact with an old friend and make new ones. There are”Follow Fridays”, “must reads”, “likes”, “check-in...

February 5, 2014

Humans are creatures of habit. We like to do the same things, see the same types of movies, eat the same types of food, and tend to date the same type of person. We see the world in a linear way, with cause and effect, and where an action has a predictable reaction. Wh...

January 29, 2014

Nothing stays the same, and truth be told, it shouldn’t. For one thing, that would be an immensely boring song, but more importantly, things that stay the same grow stagnant and often wither and die. This holds true for companies as well. Companies need to evolve based...

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