February 8, 2018

2018 is expected to be a big year for the tech industry, with many developments that experts expect to come to fruition in the new year, including Cryptocurrency will go mainstream, the rapid development of Internet of Things (IoT) will accelerate the rise of Smart Cit...

November 28, 2017

Our clients are no different from most tech companies; they want to be a part of broader media stories that help reach their audience, customers, investors and others. Clients want coverage that highlights their products or services and showcases to their target market...

February 7, 2017

During a planning meeting last week for a wholesale carrier client, I was pleasantly surprised when the VP of sales kicked-off the call noting how our PR efforts in 2016 helped the company broaden awareness but more importantly got them into customer deals because of c...

November 1, 2016

This article originally appeared on Entrepreneur.com  

Making sure your company’s PR efforts support the business’ goals is a constant grind. I wrote about this a couple of years ago but the insights are even more important today. Not only are there various responsibili...

August 23, 2016

As the summer season quickly winds down, it’s the time of year when marketing and PR professionals plan for their final 2016 PR and marketing push. The last four months of the year are often the busiest and most critical period for a company and thus for public relatio...

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WitzEnd Podcast #22: Sascha Segan, Lead Analyst of PCMag.com

December 11, 2019

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