August 16, 2017

We are back with a new WitzEnd podcast for your listening pleasure! This week we are very luckily to have Arun Sudhaman, Holmes Report CEO and Editor-in-Chief. Sudhaman joins us for a very insightful conversation on the evolving job of PR folks and the state of news in...

July 20, 2017

This week on the podcast we’re going back to our B2B tech roots with an interview on telecom journalism. For our fifth episode, we speak with Light Reading Editor-in-Chief Carol Wilson. She joins us to talk about covering the telecom industry, avoiding buzzwords, and f...

June 27, 2017

This week on the podcast we’re continuing to branch out as we discuss the role PR plays in modern journalism. For our fourth episode, we speak with Time Magazine Reporter Justin Worland. He joins us to talk about covering energy policy, working with PR in times of rapi...

June 1, 2017

For the third episode of the WitzEnd podcast, we’re taking things in a new direction. We’re moving past just tech to speak with Jon Swartz, USA Today San Francisco Bureau Chief. Swartz is a career newsman that has covered the Silicon Valley business beat since the late...

May 2, 2017

In this month’s WitzEnd Podcast, we spoke with Stephen Hardy of Lightwave and BTR. We chatted about the challenges and opportunities of working in the age of multimedia.

Reporters now have increased workloads as they wear many hats. While us PR folks have to figure out...

April 4, 2017

At WitzEnd, we talk a lot about how to work better with reporters and clients as PR people. We’ve written about pitching specific publications and even shared tips from the likes of Phil Harvey of CRN. Now, we’ve taken things one step further with a podcast version of...

February 28, 2017

As part of our ongoing series of interviews with leading editors and reporters, we interviewed CRN’s Managing Editor Phil Harvey to learn some PR pitching tips. During our recent chat, Harvey highlighted what he thinks makes a good PR person, what a tech reporter is lo...

January 17, 2017

PR agency work is a new frontier for me. Professionally, my background is in journalism and marketing. I started pursuing a PR career three months ago because I’ve worked with great PR folks and respected the job they did. Their good work inspired me to see if PR was a...

November 15, 2016

The autonomous car industry is currently developing on two fronts: the tech front and the PR front. On the tech front, autonomous cars are perhaps less than 10 years away from realizing their full potential. For the PR side, they might be equally as far off if they’re...

November 8, 2016

Autonomous Cars are not just a hot topic, but represent a sea of change in social, technical and regulatory issues. Companies are joining the space in rapid succession and with each new player comes a flood of news. From automotive blogs to local newspapers, everyone i...

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