We are back with a new WitzEnd podcast for your listening pleasure! This week we are very luckily to have Arun Sudhaman, Holmes Report CEO and Editor-in-Chief. Sudhaman joins us for a very insightful conversation on the evolving job of PR folks and the state of news in the digital age.
Here are the biggest takeaways from our conversation. If you like what you’re reading be sure to listen to the whole episode at the bottom of the page.
The Daily Impact of PR
As a PR professional, it can be a challenge to think of your work’s impact on the big picture. Often you can be lost in the minutiae of your projects and forget that your work will impact the world in some way. That’s why it was refreshing to hear Sudhaman’s view on PR’s daily impact. He told us that he sees PR and advertising as something that effects people’s lives each and every day.
“I think public relations affects people’s lives every day. I think because it’s so intrinsically linked to the news – and news stories – it’s always about real life things,” said Sudhaman.
(Fake)News in the Digital Age of Media
Social media is the driver of information in the modern age. It also lacks the boundaries of classification found in news distribution mechanisms of years past. That makes it particularly difficult for end users to separate fact-from-fiction-from-opinion. Sudhaman told us that the lack of a contextual framework for the news is making for a unique challenge for the digital age.
“I think a lot of [news] comes down to the ways we consume digital media now. We don’t have a framework for seeing which piece of content is in which section. For example, with a newspaper you would know if something was in news, if something was in the op-ed pages, and if something was an advert. It’s all so intermingled online where content is intermediated from distribution,” added Sudhaman.
Creativity in PR
Creativity can mean a lot of things but it’s often undervalued. During our conversation, Sudhaman reported that he’s seen an uptick in value for PR creativity over the years. Driven by a need to stand out from the crowd, companies are now at least acknowledging that risk taking can lead to more earned media opportunities.
“The value of creativity in the industry has gone up considerably. When I first started covering PR, I could literally go a whole year and nobody would mention creativity and now I can’t go a day without that happening. That kind of gives you an idea of how creativity has become a currency in the industry,” explained Sudhaman.
If you’ve enjoyed these takeaways be sure to listen to our full interview below. Also be sure to listen to, rate, and subscribe to our podcast on iTunes, Google Play or SoundCloud.