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WitzEnd Podcast Episode #18 – Jeff Heynen of Dell’Oro Group

September 10, 2019

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WitzEnd Podcast #21: Gina Narcisi, Senior Editor of the Channel Company

November 19, 2019

 

Flip to the channel where we interviewed Gina Narcisi – senior editor of the Channel Company (CRN). Gina covers the networking and telecommunications market for CRN. She’s also a self-proclaimed foodie with an enthusiasm for craft beer and travel. Gina joins us to discuss her recent move to Los Angeles, how she got her start as a tech reporter, and what advice she would offer to new journalists starting out in their career.

 

Here are the biggest takeaways from our conversation. If you like what you’re reading, be sure to listen to the whole episode, linked at the bottom of this page.

 

Gina’s favorite conference to attend…

 

“I definitely would say our Women of the Channel events. We do two events every year – one on the east coast and one on the west coast in December. Those are my favorite because it’s a great environment with women at all different levels of their careers and the content is great. Sometimes I will attend other women in tech events, and the content can be a little weak or patronizing. But at the channel events, the content is uplifting and applicable to everyone.”

 

Advice for young tech journalists and public relations specialists…

 

“Don’t be afraid to ask questions. When I started out at age twenty-two, imposture syndrome was very strong with me. Do not be afraid to ask questions because, in general, people love explaining what it is they do. I like to tell people if I really don’t understand something, explain it to me like they’re explaining it to their grandmother. No one will think less of you and they’ll probably appreciate the honesty. You’re not proving anything by pretending you know something you don’t.”

 

This isn’t an advertorial…

 

“For me, my pet peeve is when people ask to see a story ahead of time. There needs to be a level of trust between the reporter, the public relations team and the interviewee. There needs to be an understanding that the journalist will do their homework and write a fair story.”

 

Pro tip: If a client is concerned with being prepared for an interview, ask the reporter for a few questions ahead of time. Most reporters won’t object, and your client can then focus on preparing thoughtful answers instead of spending time second-guessing.

 

Hear More…
 

If you’ve enjoyed these takeaways be sure to listen to our full interview, linked below. Also, be sure to listen to, rate and subscribe to our podcast on iTunes, Google Play or SoundCloud.

 

  

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