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December 11, 2019

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WitzEnd Podcast #20: Alison Diana, Editor of Light Reading

October 29, 2019


On this episode of the WitzEnd Podcast, we had the pleasure of interviewing Alison Diana, editor at Light Reading’s Broadband World News. We learn about her first job as a journalist for the Rolling Stone Magazine, her love for the Yankees, and what not to do when pitching story ideas. 
Here are the biggest takeaways from our conversation. If you like what you’re reading, be sure to listen to the whole episode, linked at the bottom of this page.
How it all began…

Alison knew that writing was the only thing she ever felt really good at. Her love for writing and constant curiosity for what made people tick is what started her path towards journalism. She began her journalism career as a reporter for the Rolling Stone Magazine, but when the salary wasn’t enough, she found a job posting at Macintosh News. Thus, began her journey into becoming an award-winning editor and writer for some of the biggest tech publications in the world.

Hit the refresh button…
In our conversation with Alison, we asked her about writer’s block and how to overcome it. Her first piece of advice: don’t cram too much information into one story. Having too much information in one piece often leads to stories that are not cohesive. Once the central theme or thought is established, it is easier to identify the unnecessary fluff. 

Take advantage of the quiet times in your day, too. Alison found that she was able to get the best headlines for stories when driving to work. If it’s not your car, read someone else’s work. Reading a really good book, that’s not on the same topic, can allow oneself to get outside of their own writing and inspire something new. 

We know you can dance to the beat…


Editors appreciate story ideas that align with their coverage area. It should go without saying, but we’ll say it again: know the reporter’s beat. Having a good understanding of what reporters are covering will save everyone time and effort. Alison added that long set up emails are unnecessary and usually go unread; she prefers pitches to be short and sweet. Lastly, stand out from the crowd and use social media or text messaging when pitching a new idea for a story. Alison said that text messages are a fantastic way of reaching her since emails can get lost in the noise.  
Hear more…

If you’ve enjoyed these takeaways be sure to listen to our full interview, linked below. Also, be sure to listen to, rate and subscribe to our podcast on iTunes, Google Play or SoundCloud.



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