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December 11, 2019

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WitzEnd Podcast #16: Joan Engebretson, Executive Editor of Telecompetitor

July 30, 2019


This week on the Witz End Podcast, we had the pleasure of interviewing the Executive Editor of Telecompetitor, Joan Engebretson. We discussed the ever-evolving media industry, where it’s headed, and some of the challenges that come with being an editor. Also, be sure to read below for some quick tips on brushing up your PR game. 

Here are the biggest takeaways from our conversation. If you like what you’re reading, be sure to listen to the whole episode, linked at the bottom of this page.


Life-long Learners… 

Joan let us know that her favorite part about being an editor in tech media was the fact that the technology is always changing, and with that comes the opportunity of learning new things. 

Balance is key...

With publications moving online and the competition rising, there is an emphasis on rolling out stories quickly but at what cost? When we asked Joan if there was a story she wished she covered differently, she mentioned wanting to go into more depth when taking on new stories, noting that “there is a fine line between posting something quickly and adding value to it.” It might be more convenient to repost press releases but adding value should be of upmost importance. She gave us some expert advice for when PR professionals/reporters are crunched for time: keep note of the areas or angles you want to explore more of for a particular story, and on a slow day give yourself the freedom to read or brainstorm new questions you can ask in the future. If you have trouble finding that extra ‘me’ time, go ahead and block off your calendar for an hour or two every week where you can dedicate time to learning. Your future self will thank you! 

What are PR professionals getting right? And what are we getting wrong…

We were curious to find out what PR folks are getting right, and what areas need some improving. In our discussion with Joan, she was quick to say that she appreciates it when she is pitched news that pertains to her coverage area. (Hint: she covers telecom policy). Conversely, where we get it wrong is when we don’t take the time to do our research on what the reporter or analyst is covering. 

Trouble getting through to reporters you don’t know?

Try direct messaging them on Twitter first. It forces you to keep your point brief and concise, and when they respond, you can let them know you’ll follow up with an email. Then, they are looking for an email from you and you can go into more detail that way. 


Hear More…


If you’ve enjoyed these takeaways be sure to listen to our full interview, linked below. Also, be sure to listen to, rate and subscribe to our podcast on iTunes, Google Play or SoundCloud.




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