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WitzEnd Podcast #22: Sascha Segan, Lead Analyst of

December 11, 2019

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Welcome to Witz

January 3, 2017

How did we get here? Well, it's pretty simple. We wanted to expand the range and reach of our services by creating a team of like-minded PR people that are:

  • intellectually curious;

  • technology savvy;

  • competitively driven; and

  • understand how to shape a conversation.

We approached creating Witz just like we approach creating PR programs for our clients. We started by identifying our 18 - 24 month goals for the company and then mapped out what it would take to get there. Do we have the right mix of services, the right team, locations, expertise, tools, etc. Then we asked ourselves: "If we assembled all the right parts, would the collective whole make us more competitive in the marketplace?"


Our goal for the company is to create a technology focused public relations agency that blends traditional PR programs and tactics with innovative programs, campaigns and a blend of earned, shared, paid and owned media to tell compelling stories about our client's products, technology, teams and vision. We want to find the adjacent stories that demonstrate thought leadership and create multiple points of pull from the marketplace so that prospects and partners want to engage. We want to connect our clients in ways they didn't think possible given their market niche or size, with the people that can move their businesses forward faster. 


Could we have done this alone?  Sure. In fact, both Engage PR and Connect2 Communications have been doing this for over a decade. But we felt we were stronger together. More bright minds, more creative thought, more opportunities to debate, discuss, argue and agree; to develop better strategies, campaigns and programs that we could have done alone.


So while Witz Communications is new, it's familiar and a bit worn in, sometimes a bit rough around the edges from fighting the good fight, but with the talent, wits (pun intended) and energy to get things done.


From our collective decades of helping companies articulate, define and drive established markets like enterprise networks, telecommunications services, data center optimization, and cyber security to emerging segments such as LTE, IoT, M2M, Cloud, HPC and Big Data, the team at Witz Communications speaks your language.


So welcome. We'd love to connect (or re-connect) and engage.


Rich & Jeannette

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