It’s safe to say that my obsession with podcasts has gotten a little out of hand. My personal favorite are the true crime podcasts. Before you throw any judgement, true crime has become a legitimate pop culture phenomenon thanks to podcasts and shows like Serial, Making a Murderer and the recent documentaries of the JonBenét Ramsey and OJ Simpson cases. So, it’s 100% socially acceptable to enjoy true crime while being a healthy, normal, mentally stable participant in society, I think…according to the voices in my head.
For those that haven’t had the chance to jump onboard the podcast train, podcasts are audio shows, usually spread across a series of episodes, that are downloaded from the internet and can be listened to either on a computer or a podcast player (i.e iTunes, Sticher Radio or other podcatcher applications.) They’re usually free to access and can be produced and shared by really anyone with a microphone and access to the internet. However, more recently, major broadcasters, magazines, news organizations and individual journalists have joined the podcast party as well.
The breadth of topics that podcasts cover is mind blowing. Sports, politics, health and fitness, technology, comedy, reality TV and more. You name it, somebody’s talking about it. As the popularity of podcasts continues to grow, there is a real opportunity for PR professionals to leverage this social platform for not only themselves, but their clients as well.
What does this mean for PR? Two things come to mind. First, podcasts are a great resource to stay current on the industries and topics that your clients cover. With new episodes being released as frequently as daily, it’s a great additional resource for current events and trends outside of traditional news outlets and social media platforms. A bonus of podcasts is that you can listen to them virtually anywhere, making them ideal for the multi-tasking required in the fast-paced PR industry.
Secondly, podcasts are a great opportunity to get your clients involved in key industry conversations and demonstrate thought leadership. For example, one of my clients had the opportunity to participate in a Skype for Business focused podcast that was a great platform to share their company’s position in the market while also participating in trend conversations that reinforced their expertise among the Skype for Business community. And since podcasts are digital recordings, they live on the internet forever, making them a great source of content to use across multiple social platforms and promotional vehicles.
You know what they say—if you can’t beat them, join them. Like I said, to create a quality podcast you really only need the internet, a microphone and good content, of course. For your client, creating and hosting their own podcast opens up a goldmine of opportunities. From establishing their message and voice in their relevant industry to hosting interviews with key press, analysts and customers, the PR possibilities are endless…and controllable.
As a PR professional, podcasts can serve you and your clients in so many ways whether it be a resource for industry news or a vehicle to help establish a voice in the market. They’re an instrumental (free) tool that can often be overlooked. With a little digging, a lot of listening and some out-of-the-box thinking, podcasts and PR can be two peas in a pod. Now, excuse me while I get back to my episode…