Leading B2B Tech PR Agencies Merge to Form Witz Communications
Connect2 Communications and Engage PR Combine to Create a Storytelling Powerhouse
RESEARCH TRIANGLE PARK, NC and OAKLAND, CALIF. – January 4, 2017 – Connect2 Communications and Engage PR, today announced the two agencies have merged to form Witz Communications.
Beginning today, Witz Communications offers full-service business-to-business public relations, media and analyst relations, messaging strategy, content development and social media marketing under one umbrella in the influential technology markets of Silicon Valley and the Research Triangle Park in North Carolina. The newly formed agency brings together two agencies with similar strengths and approaches to helping companies align PR with business and market objectives. This alignment will deepen opportunities for clients to expand awareness, develop their brand and promote a unique story to key audiences in the noisy, disruptive and ever-changing technology market.
The Strength of Its Team
Anchored by an experienced team in business-to-business high-tech PR on both coasts, Witz Communications will be led by the founders — industry veterans Richard Williams, who will serve as chief strategy officer, and Jeannette Bitz, who take the helm as chief relationship officer, of the newly formed company. Witz Communications will unite the talent across the team that is known for its deep media and analyst relationships and ability to help craft unique storylines that help connect clients with customers, prospects and industry influencers.
“Blending top talent and complementary approaches to client service, the collaboration and chemistry of our combined team is incomparable. With more than a decade of success behind both agencies, Witz Communications has an exceptionally strong foundation from which to deliver outstanding programs for our clients,” said Bitz.
Targeted Domain Expertise
Witz Communications brings a track record of success as noted by the reach of its relationships among the technology media, influencer and industry analyst communities. With the understanding of how to craft and tell a story that is compelling, relevant and timely, the Witz Communications team understands technology, as well as the business of technology, to translate a company’s vision into a story for multiple audiences.
Building upon this success, Witz Communications will continue to exceed expectations for business-to-business technology clients in the telecom, security, IoT, data center, cloud and related industries.
“From start-ups to established powerhouse companies that have defined the tech industry, we have fueled creative strategies for hundreds of companies leveraging an integrated approach to PR. Witz Communications offers a robust springboard for communicating in today’s ever changing media environment where technology companies are looking for more brand experience. We welcome the opportunity to provide current and prospective clients with an even stronger offering,” said Williams.
About Witz Communications
Witz Communications delivers integrated traditional PR, social media marketing, and content creation for enterprises in the technology sector. We tell stories, shape the message and build brand awareness for companies in the telecom, security, IoT, data center, cloud, and related industries. Connected + Engaged =Witz Communications. On Twitter @WitzComm and on the Internet at www.witzcommunications.com.