We start by understanding where our clients want to be in 12 - 18 months, then layer in a bit of insight based on our conversations with editors, analysts and other people of influence in the market. Then we look at what your competitors are doing to make sure our plans, recommendations and messaging differentiate you from them. Finally, we add a dash of current trends and adjacent topics, a pinch of gut instinct, and sometimes, when warranted, a smidgen of wit to help cut through the inbox clutter and make an impact.
We challenge our clients to think differently, to move beyond the speeds and feeds and focus on the value their products, technology and services create and on the lives they impact. We challenge ourselves to think differently as well, to keep ahead of trends and topics before they become yesterday's news. And that box that other agencies put you into, we use that for recycling.